The Dutch fashion label G-Star RAW has found an expression of its identity in Jean Prouvé’s designs. Prouvé’s constructive logic and strict utilisation of honest industrial materials not only corresponds to the product philosophy and brand identity of G-Star but also shows a strong affinity to the architecture of Rem Koolhaas’s new G-Star headquarters, built in 2014. Thus it was a consistent decision to completely furnish the offices, conference rooms and canteens with designs created by Jean Prouvé some 70 years ago for the interiors of several French corporations and universities. In the new Prouvé RAW Office Edition, the designs in this crossover collection now become available to other companies and collectors.
